Passenger
Segmentation
To create the most desired mix of shopping and dining we need to understand the desires and motivations of passengers. Who are they, where are they shopping, what trends do they follow, what brands are important?
1
Discover
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Who passengers are
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Key passenger typologies
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Passenger requirements and behaviour
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Understand key shopping and entertainment trends of passenger groups​
2
Deliver
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Passenger segmentation analysis
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Split passengers by desire/needs based groups
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Details on likely shopping behaviour by group
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Key brands and merchandise types required
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Establish airport price positioning (e.g luxury vs. aspirational)
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Optimised tenant, brand and merchandise mix by airport area
Let's Work Together
For further information on how riversfork consulting can help drive your commercial revenues please get in touch. Fill in the contact form below or email me: mark@riversfork.co.uk